Topshop Topman - Campaign | Concept | Pitch - 2019

This was a live uni project working along Topshop and Topman to pitch a concept for their 2019 Christmas campaign. I wanted to create brand based on their inital modboarding. An elegent, slick campaign, inspired by the Art Deco movement. The repeat patterns have been designed to build the foundations of the Christmas brand. These designs ccan then be applied to both printed and digital elements of the stores branding and campaign. Such as signage, price tags and gift cards.These examples have been screenprinted with metallic gold ink onto black GF Smith stock paper.
Following the brief I was invited down to Topshop’s design studio in London for an interview with the intention to obtain a placement. Unfortunately, due to factors beyond their control, Topshop was unable to run the placement project.